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Dec 29,  · Google ad Keyword Match Types Google AdWords Unlike search engines Google, to its credit, clearly denotes keywordsmatchtypesAdWords appear in a separate section AdWords provide an affordable advertising venue for companies to advertise services or products to a targeted audience Advertisers have the abilityJun 28, 17 · The negative keyword match types play a pivotal role in deciding how closely a keyword must match the user's search intent resulting in either showing your ad or blocking it As known, keywords can be assigned four different match types, namely broad, phrase, exact and broad match modifier Negative keywords can be listed as broad, phrase orThough four match types exist, you should only use exact match and broad match modifier in 95% of cases; Ads Match Types Effective Use Of Keyword Match Types In Ppc Campaigns Keyword match type tool